A study of the Sports Univ. Cologne in Germany with more than 10.000 runners revealed that more than two third of all participants run in such a way that they do not improve their fitness and health and in the worst case even suffer from additional health problems. In particular inexperienced runners often experience a yo-yo effect. Motivated by the insight that it is high time to do something for their fitness and health they make the highest demands on their own performance. This can cause rather severe health problems ranging from muscle, joint, and tendon pain to serious inflammations and infections and a weakening of the runner's immune system. It takes days and weeks before the runners have recovered from their health issues. The training effect is close to zero. And with the next attempt to improve one's fitness the vicious circle starts over again resulting in frustration and demotivation.A personal coach, who makes sure that runners do not overstrain themselves, can help to avoid such health problems and to enjoy running. Even experienced runners with ambitious goals know that they can reach them easier and faster through a carefully elaborated, systematic training under the supervision of a professional coach.
All these so called wearable fitness and health devices have one thing in common: They measure an abundance of data ranging from heart rate over the cadence to respiratory rate and skin moisture, and warn their users if some of these data get into a critical range. However, they cannot show the runners how to reach an optimal velocity or an optimal heart rate. Only a human coach or a heart rate controlled treadmill can do this. AND RUFUS! According to an article in the renowned economy magazine Forbes 60% off all users of such devices stop using them after 6 to 12 months because they do not show any sustainable effect and do not contribute to improving one's fitness.
This is in fact not a bad idea. RUFUS does not replace human coaches or physiotherapists but RUFUS supports them as training assistant. The expertise of human coaches is not in their legs but in their heads. It is our policy that RUFUS will execute only such training programs, which were developed by a physiotherapist, a sports medicine physician, or a professional coach. RUFUS has two big advantages, however. RUFUS is available 24 hours a day and even when a human coach has finished work. In the medium and long term RUFUS is significantly cheaper.
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